hand signed rare exhibition print / poster Biography
Poster
A poster is any large piece
of printed paper which hangs
from a wall or other such
surface. Typically posters
include both textual and
graphic elements, although a
poster may be either wholly
graphical or wholly textual.
Posters are designed to be
both eye-catching and convey
information. Posters may be
used for many purposes, and
they are a frequent tool of
advertisers (particularly of
events, musicians and films),
propagandists, protestors and
other groups trying to
communicate a message. Posters
are also used for
reproductions of artwork,
particularly famous works.
Another type of poster are
educational posters, which may
be about a particular subject
for educational purposes.
Related to these are academic
or conference are generally
low-cost compared to original
artwork. Many people also
collect posters, and some
famous posters have themselves
become quite valuable. The
most conventional size for
graphical posters tends to be
around 24 by 36 inches, though
posters may be nearly any
size. Much smaller printed
advertisements are typically
known as handbills or flyers.
Posters, in the form of
placards and posted bills,
have been used for a long
time, primarily for
advertising and announcements.
Purely textual posters have a
long history: they advertised
the plays of Shakespeare and
made citizens aware of
government proclamations for
centuries. However, the great
revolution in posters was the
development of printing
techniques that allowed for
cheap mass production and
printing, including notably
the technique lithography
which was invented in 1796 by
the German Alois Senefelder.
The invention of lithography
was soon followed by
chromolithography, which
allowed for mass editions of
posters illustrated in vibrant
colors to be printed.
By the 1890s, the technique
had spread throughout Europe.
A number of noted artists
created poster art in this
period, foremost amongst them
Henri de Toulouse-Lautrec and
Jules Chéret. Chéret is
considered to be the "father"
of advertisement placards. He
was a pencil artist and a
scene decorator, who founded a
small lithography office in
Paris in 1866. He used
striking characters, contrast
and bright colors, and created
over 1000 advertisements,
primarily for exhibitions,
theatres, and products. The
industry soon attracted the
service of many aspiring
painters who needed a source
of revenue to support
themselves. Posters soon
transformed the thoroughfares
of Paris into the "art
galleries of the street."
Their commercial success was
such that some of the artists
were in great demand and
theatre stars personally
selected their own favorite
artist to do the poster for an
upcoming performance. The
popularity of poster art was
such that in 1884 a major
exhibition was held in Paris.
By the 1890s, poster art had
widespread usage in other
parts of Europe, advertising
everything from bicycles to
bullfights. By the end of the
19th century, during an era
known as the Belle Époque, the
standing of the poster as a
serious artform was raised
even further. Between 1895 and
1900, Jules Chéret created the
Maîtres de l'Affiche (Masters
of the Poster) series that
became not only a commercial
success, but is now seen as an
important historical
publication. Alphonse Mucha
and Eugène Grasset were also
influential poster designers
of this generation, known for
their Art Nouveau style and
stylized figures, particularly
of women. Advertisement
posters became a special type
of graphic art in the modern
age. Poster artists such as
Théophile Steinlen, Albert
Guillaume, Leonetto Cappiello
and others became important
figures of their day, their
art form transferred to
magazines for advertising as
well as for social and
political commentary.
In the United States,
posters did not evolve to the
same artistic level. American
posters were primarily
directed towards basic
commercial needs to deliver a
written message. However, the
advent of the travelling
circus brought colorful
posters to tell citizens that
a carnival was coming to town.
But these too were very
commercially utilitarian, of
average quality, and few saw
any real artistic creativity.
Many posters have had great
artistic merit and have become
extremely collectible. These
include the posters
advertising World's Fairs and
Colonial Exhibitions.
Other times of great
turmoil also produced great
posters. The 1960s saw the
rise of pop art and protest
movements throughout the West;
both made great use of
posters. Perhaps the most
acclaimed posters were those
produced by French students
during the so-called
"événements" of May 1968.
Poster printing
Many printing techniques
are used to produce posters.
While most posters are
mass-produced, posters may
also be printed by hand or in
limited editions. Most posters
are printed on one side and
left blank on the back, the
better for affixing to a wall
or other surface. Pin-up sized
posters are usually printed on
A3 Standard Silk paper in full
colour.
With help of special poster
printing software it is
possible to print large
posters at home on standard A4
printers.